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Sports Marketing Director

US Senior Pickleball (USSP)

                                                           

Position Overview

USSP (usseniorpickleball.com) is seeking to fill the position of Sports Marketing Director.  USSP is a 501 C. 3 corporation with a membership in excess of 3,500 across the USA.  Members are seniors 50+ to 90+.

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Key Roles and Responsibilities

The Marketing Director, in conjunction with the USSP board of directors, will develop and implement a comprehensive marketing campaign to grow the USSP membership, attract business sponsors and support the activities of the USSP Ambassadors.  Specific duties include, but are not limited to, the following items:

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  • Utilize website content optimizations, television/print advertisements, public relations and social media such as Facebook, Twitter, Instagram.

  • Assist in developing and negotiating contracts with strategic sponsors.

  • Develop promotional programs such as contests/giveaways to bolster USSP tournaments and other events.

  • Write press releases.

  • Identify senior champions/celebrities to promote senior pickleball growth.

  • Develop partnership programs with other senior pickleball stakeholders such as AARP, Silver Sneakers, National Senior Games Association, etc.
     

Qualifications

  • Minimum of 10 years work experience in the sports marketing industry with a plus for experience with non-profit organizations.

  • Ability to manage multiple tasks simultaneously.

  • Outstanding interpersonal and communications skills.

  • Knowledge and appreciation of the sport of pickleball.

  • Degree in the area of marketing, business and public relations a plus.

  • Experienced in computer skills using the Internet and with other applications such as Word, Excel, etc.
     

Position Specifics

  • This is a part time (P/T), hourly position on a contractual basis.

  • Work will be done remotely.

  • Position will report to the President of USSP.

  • Individual will attend USSP quarterly board meetings (via Zoom) and other occasional meetings.

 

Position Questions

  • How familiar are you with the sport of pickleball?  Provide details that describe your level of play or knowledge of the sport.

  • Based on the job’s roles/responsibilities, what are your compensation expectations for this position?